Social-first video, brand campaigns, and cultural storytelling for companies, artists, and creative teams. Built to hold attention and move people to act.
Through SANTACRUZ FILM DEPT., his production-facing company, Angel leads production, post-production, and campaign work for artists, brands, and creative teams. As a co-owner of OF•TMRW, he also helps build larger creative systems, collaborations, and culture-facing projects.
Los Angeles-based. Portland-raised. Available for select campaigns, creative production, and senior creative opportunities.
$100K+ sales
I ❤️ DEI campaign — first month of launch
10M+ views
Across artist and brand work
Top-converting ad
Client-reported Thumbtack x TackToolsPro creative
Webby winner
Post-production support across Orange Tree
Selected brand / platform work
Selected Works
Brand Campaigns
A focused selection of social campaigns, product rollouts, and brand work.
Vic Mensa — I ❤️ DEI Campaign
Product campaign / social ads / edit / post
$100K+ in sales in the first month
A product campaign for Vic Mensa’s I ❤️ DEI shirt, built to convert attention into sales — $100K+ in tracked sales in the first month at roughly $5.73 in paid spend per purchase.
Kickstarter x HALFRICAN — Film Campaign
Live fundraiser / production / campaign
$40K raised — $20K+ in the first 24 hours
A live fundraising campaign for HALFRICAN, Vic Mensa’s short film — two hours under the orange tree with Kickstarter, talking, laughing, performing, and sharing stories. Produced with the OF•TMRW team, the stream raised $20K+ in 24 hours on the way to $40K total for the film.
Lincoln Motor Co. — Social Spots
Pre-production / production / treatment
OF•TMRW’s first client project
Three social spots for Lincoln Motor Company featuring brand ambassador Brittany Hampton — shot for her channels and built to feel native, not advertised. Angel spearheaded pre-production and production, turning a rough shot list into a full treatment.
Thumbtack x TackToolsPro — Social Ads
Performance creative / social ads / edit
Client-reported top-converting ad creative
Social ad work for Thumbtack x TackToolsPro, built to make the product clear, useful, and easy to act on. The client reported it as their strongest-converting ad to date.
Microsoft × TakeLessons — Corporate Storytelling
Executive storytelling / production / post
Sole video producer • Microsoft acquisition
Produced executive storytelling during TakeLessons’ transition into Microsoft, turning leadership updates, product strategy, and business milestones into clear, engaging communications. Continued supporting the platform after joining Microsoft following the acquisition.
Vic Mensa — Substack Ad
Social ad / edit / post
1M+ views, 108K likes, 5K comments
A social ad for Vic Mensa’s Substack rollout, built to convert attention into action without making the piece feel like an ad.
Sweetgreen — Wraps Campaign
Brand social / edit / delivery
Official brand collaboration post
Social-first food content for Sweetgreen’s wraps rollout, shaped around their brand assets and the pace of the platform.
TIDAL — Supper Club LA
Production + post support
Artist-first brand experience
Production and post support for TIDAL’s Supper Club LA, a Los Angeles dinner and performance experience built around artists.
Vic Mensa — Liberation State Jersey
Product rollout / social ad creative
500K+ views, 32K likes, 1.1K+ comments
Social ad creative for Vic Mensa’s Liberation State jersey rollout, built to make the product feel like part of the world, not just something being sold.
Selected Works
Series & Editorial
Series, conversations, and original formats built around music, culture, and community.
Vic Mensa — Orange Tree Series
Creative and post-production support
Webby People’s Voice winner
Creative and post-production support across Vic Mensa’s Orange Tree series, a cultural conversation format that went on to win the Webby People’s Voice Award.
93BOYZ — Gas Station Series
Series edit / post / social delivery
Ongoing edit and post support for a culture-facing series built around cannabis, lifestyle, community, and street-level storytelling.
ElsieNotElise — Artist Conversation Series
Podcast production / editorial support
Featuring DAHI, LaRussell, and Saba
Production support for longform artist conversations with respected voices across music and culture.
Put You On
Original format / creator / editor
20K–50K views per episode
An original social format built around discovery, taste, and putting people onto what deserves attention.
Artist / cultural collaborators
Selected work across artist campaigns, editorial formats, music videos, live content, and cultural storytelling.
Vic Mensa
campaigns / editorial / live content
Pink Siifu
artist visuals / music videos
DAHI
editorial production
LaRussell
artist conversation
Saba
artist conversation
ElsieNotElise
podcast / editorial production
Selected credits
Additional work across brand content, artist visuals, live production, post-production, and creative systems.
- Substack x Vic Mensa — social ad creative
- Pink Siifu — music video / artist visuals
- Daily Paper x Vic Mensa — BTS content
- Vic Mensa — livestream production setup
- Vic Mensa — Wings Live
- LOVE LATA WORLD — artist visuals / creative direction
- SANTACRUZ FILM DEPT. — food, music, and culture formats
- OF•TMRW — campaign development and creative production
- Product rollout content reaching 500K+ views
- Artist conversation production with DAHI, LaRussell, and Saba
Creative Strategy
- Campaign development
- Creative direction
- Cultural positioning
- Brand storytelling
- Creative treatments
- Pitch decks
- Ad concepts
Production
- Social-first video
- Artist rollouts
- Product ads
- Editorial production
- Live / event content
- Podcast and conversation formats
- Brand campaign content
Post + Systems
- Post-production strategy
- Shortform systems
- Content versioning
- Delivery workflows
- Production coordination
- Platform adaptation
- Ad variations + testing cuts
Location
Based in Los Angeles, Angel collaborates with brands, artists, and creative teams worldwide.
Contact
For campaigns, creative production, artist work, or senior creative opportunities, reach out directly.
angelsantacruz444@gmail.com